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Why Zoos and Aquariums Matter

Conservation Education in zoos and aquariums is a powerful tool for connecting people with nature.

Conservation Educators in AZA-accredited zoos and aquariums are sharing their passion for wildlife and wild places by creating interactive exhibits, interpretive tours and educational programs that bring people face-to-face with living animals.

Why Zoos & Aquariums Matter: Assessing the Impact of a Visit to a Zoo or Aquarium is a multi-year study that investigates the impact of a visit to a zoo or aquarium on visitors' beliefs about conservation, stewardship and their love of animals.

Download the full report in PDF (24 pp.).

AZA – Resources for Conservation Educators

Professional Development
Make the most of your opportunities for volunteering, networking, funding, and awards and scholarships.

Standards and Policies
Read the Accreditation Standards for Educational and Interpretive Programs, AZA Board-approved Conservation Messages, and Program Animal Policy and Recommendations.

Visitor Research
Learn more about the history of the Why Zoos Matter study, including the literature review and tools and tactics for measuring visitor impact.